Ok.  So I have a big ego.   My title at my work is “Interactive Media Manager”, so when I saw Microsoft at NAB 2007 introducing their new “Interactive Media Manager” software, I wanted to sue them.  But then I realized…oh, it’s just a title.  I can’t copyright that.  Oh well.

Which makes me think…Will Microsoft now require that I pay royalties to them because my title is their software title?  You never know with Microsoft!

Anyhow.   Based on SharePoint 2007, Microsoft introduced an extension to SharePoint specifically targeting people in the multimedia industry including film makers, game designers and web site developers.

Interactive Media Manager comes with the following:

#1 - Media Library - You media asset management module that allows you to view, annotate and edit metadata tor your media.

#2 - Media Viewer - You can view media, time code, annotations and playback controls.

#3 - Media Annotator - Groups of people can collaborate on a media file and annotate changes to it.

#4 - Media Cart - A shopping cart for your media.

The product is server based and provides a web-based interface for accessing and interacting with media files.

I have 2 issues with this product:

#1 - It requires SharePoint to work
#2 - I’m not sure what kind of media it will support.  It does say it support Windows Media (duh!) and Quicktime and the new Silverlight…but what about Flash media?  I have a feeling it does not support that because of the new Silverlight that Microsoft just announced in NAB 2007 as well.

For more information check out http://www.microsoft.com/presspass/press/2007/apr07/04-15IMMPR.mspx or www.microsoft.com/immUntil the next blog!