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  May 2008

 
24
Posted on 05/24/08 under Monetization, Web 2.0

My home page on my browser is set to CNN.com. I love reading their stories. So, as part of my morning routine, after getting my 1st cup of coffee, I turn on the computer and launch Safari.

A news headline catches my eye “Rotating car has no need for reverse“. Like typical, they have a little “video camera” icon to watch the video. But then I notice next to it a new icon. It’s a shirt icon.

I click on the shirt icon and it takes me to the CNN shirt store where a user can select a T-shirt size, color and the headline they just read will be printed on it.

What a creative way to monetize their story content. Print t-shirts with news headlines on it. And this is CNN, not a small content provider.

After digging further, I realized that CNN has signed up as a premium subscriber to a service called SpreadShirt.com, which allows you to create a custom clothing design shop online. Very cool stuff.

I think that Pixel Heads Network will soon have a clothing line. Why not, if CNN headlines are sexy, I think Pixel Heads Network news headlines can be sexy too. I can see it now “I was interviewed on Meet The Experts!”

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About The Author

Marcelo Lewin
Marcelo Lewin, a.k.a. The Digital Media Dude, started The Digital Media Dude in late 2006 as a blog, mainly, to write about new media. Then he created his first podcast, The Digital Media Dude Daily Tip now known as Digital Media Quick Tips which got picked up by iTunes in the Top 25. By late 2007, The Digital Media Dude became officially a network of shows and in early 2008, it was renamed to Pixel Heads Network.

With over 15 years of experience in the digital media industry, including gigs with NBC, Walt Disney Imagineering, Toyota and having a couple of "dot com" companies under his belt, he shares his knowledge throughout our shows.

He is married with his wife of 15 years and has 2 great sons. His hobbies include photography, videography, new media, technology, great food, great beers and just playing around with his kids.

Marcelo Lewin currently hosts 4 shows, blogs and makes presentations about new media all over, produces shows for other companies and is the "Chief Pixel Head" at Pixel Heads Network.
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