Yup! You read the title of this blog entry correctly! Here they (marketing VPs) go again. Forum One Networks found in a recent study that 33% of those polled indicated that their budget for social media marketing is $100k to $1 million dollars (yes…$1 million…as in Dr. Evil!) Of that, 33% claimed budgets of over one million dollars.

So when are Marketing VPs going to learn that you don’t need all that money to make social media successful. You need people that are passionate about social media, understand it perfectly and can hire interns to help maintain it.

No, I’m not saying that you want to let an 18 year old intern handle your communications for your company, but at the same time, spending over $1 million dollars in social network marketing I think seems a bit over the top.

It seems that Marketing VPs love to spend their company’s money. Give me $1 million please, and I’ll run an entire company, with quality people for over 5 years (and have growth). Hell! Pixel Heads Network has lots (I mean lots) less then that, and we have moderate success.

You gotta love those marketing VPs!