David Meerman Scott, Book Author of The New Rules Of Marketing & PR

Show Notes

If you are involved in any manner with websites, podcasting or web videos, you need to take the advice of the guy that wrote the rules of how to market your new media, David Meerman Scott, author of The New Rules of PR and Marketing.

Published On 08/19/08 under Blogging, Google, New Media, Podcasting, SEO, Shows: Meet The Experts, Social Networks, eMarketing

Chapters:

PHN Network ID
Show Intro
About Today’s Show
Welcome David Meerman Scott
What are the new rules of PR and Marketing?
How can people use podcasts for marketing purposes?
Would you recommend a summary or transcript for show notes?
Why are bloggers so important today?
Is it ok to leave your signature in a blog post?
Why not apply the old rules to new media?
You recommend engaging with the customer?
How important is it to be transparent as a company?
How important is it for a company to admit when they make mistake?
Give us one piece of advice about eMarketing.
Thank you David!
Contacting David!
Goodbye David!
Wrap up!
Contact Meet The Experts!
Fill out our audience survey please.
Check out Pixel Heads Network

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The Host

Marcelo Lewin
Marcelo Lewin, a.k.a. The Digital Media Dude, started The Digital Media Dude in late 2006 as a blog, mainly, to write about new media. Then he created his first podcast, The Digital Media Dude Daily Tip now known as Digital Media Quick Tips which got picked up by iTunes in the Top 25. By late 2007, The Digital Media Dude became officially a network of shows and in early 2008, it was renamed to Pixel Heads Network.

With over 15 years of experience in the digital media industry, including gigs with NBC, Walt Disney Imagineering, Toyota and having a couple of "dot com" companies under his belt, he shares his knowledge throughout our shows.

He is married with his wife of 15 years and has 2 great sons. His hobbies include photography, videography, new media, technology, great food, great beers and just playing around with his kids.

Marcelo Lewin currently hosts 4 shows, blogs and makes presentations about new media all over, produces shows for other companies and is the "Chief Pixel Head" at Pixel Heads Network.