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Sheila English, CEO of COS Productions; Making Money In New Media


Show Notes

Sheila English is a true New Media success story. She created the first “book trailers” on the web, successfully convincing most book publishers to use her services. She now runs Circle Of Seven Productions as it’s CEO. Listen to her tips on how to make it in the New Media industry!

Published On 09/9/08 under Content Monetization, Digital Content, Monetization, New Media, Podcasting, Shows: Meet The Experts, Social Networks, Video, Video Distribution, eMarketing

Chapters:

  1. PHN Network ID
  2. Our Sponsors
  3. Show Intro
  4. About Today’s Show
  5. Welcome Sheila English
  6. Tell us about COS Productions
  7. What is a book trailer and how did you come up with the idea?
  8. Where can people watch this book trailers?
  9. How do you market the book trailers?
  10. Do you use social networks for marketing purposes?
  11. What’s the process you go through for hyper-distribution?
  12. What kind of analytics do you have/offer to your clients about the videos?
  13. How do you massage your data to present good data to your clients?
  14. Where do you get demographics data from?
  15. How do you monetize your videos?
  16. What one activity would you recommend producers do to increase their audience?
  17. Thank you Sheila!
  18. Contacting Sheila!
  19. Goodbye!
  20. Wrap up!
  21. Contact Meet The Experts!
  22. Fill out our audience survey please.
  23. Check out Pixel Heads Network

eStore

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The Host

Marcelo Lewin
Marcelo Lewin, a.k.a. The Digital Media Dude, started The Digital Media Dude in late 2006 as a blog, mainly, to write about new media. Then he created his first podcast, The Digital Media Dude Daily Tip now known as Digital Media Quick Tips which got picked up by iTunes in the Top 25. By late 2007, The Digital Media Dude became officially a network of shows and in early 2008, it was renamed to Pixel Heads Network.

With over 15 years of experience in the digital media industry, including gigs with NBC, Walt Disney Imagineering, Toyota and having a couple of "dot com" companies under his belt, he shares his knowledge throughout our shows.

He is married with his wife of 15 years and has 2 great sons. His hobbies include photography, videography, new media, technology, great food, great beers and just playing around with his kids.

Marcelo Lewin currently hosts 4 shows, blogs and makes presentations about new media all over, produces shows for other companies and is the "Chief Pixel Head" at Pixel Heads Network.



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Comments


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5 Responses to “Sheila English, CEO of COS Productions; Making Money In New Media”

  1. Austin S. Camacho Says:
    September 10th, 2008 at 7:59 am

    There are a lot of video book trailers out there, but the products I’ve seen from Circle of Seven are cutting edge, state-of-the-art work. Mine will be ready soon,and I’m as excited about the distribution they offer as the video itself. This is the future the internet promised us. :-)

  2. Renee Bernard Says:
    September 10th, 2008 at 12:48 pm

    Sheila is a true pioneer, and it’s so great to hear her speak candidly about how she made it happen. So many people are benefiting from her vision, and I’m thrilled to hear her on your network!

  3. Semet Torres Says:
    September 10th, 2008 at 5:10 pm

    I love book trailers and COS Productions have high quality videos which are great to view before a book is on the market. It gives you a sneak peek at the author’s story and let’s you see what genre and what content are in the books. I use them to decide what books I’ll buy at Borders, Barnes and Nobles, etc,

  4. David Ewen Says:
    September 10th, 2008 at 6:12 pm

    Sheila and the Circle of Seven team do some real fantastic work. Circle of Seven not only provides services, but also provides great entertainment via video and internet radio.

  5. Renee Fecher Says:
    September 16th, 2008 at 2:44 pm

    COS Productions not only provides a great service, but they genuinely care about their clients and about promoting an author’s work. The quality can’t be beat!

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