Streaming Media West 2008 #02: Interview with Jonathan Tabak from Panache

Show Notes

Panache is a service and product that allows you to easily create media experiences for your videos, including adding pre-roll, post-roll, mid-roll, overlays and network bugs. They work with the Adobe Media Player creating AMODs automatically.

Published On 09/30/08 under Conferences, Content Monetization, Digital Content, Growing Your Audience, Monetization, New Media, Shows: EXPOzed, Streaming, Video Distribution

EXPOzed interview questions for Panache at the Streaming Media West conference:

Welcome John Tabak
Tell us about how Panache works with ads, sponsors and other types of branding for your video?
Is Panache XML based? Does it support AMODs for Adobe Media Player?
What about people that are not in the AMP? What about people that have JW Player?
What is the request to your back end for? Is it for a media map?
Why can’t we host it in our site?
Do you offer analytics?
Do you offer a dashboard for the analytics?
How much does your service cost?
You don’t take a sponsorship percentage?
What about people that don’t go through ad networks? Do you support in-house sales teams?
To find out more about your service, where do they go?
Thank you John!

The Host

Marcelo Lewin
Marcelo Lewin, a.k.a. The Digital Media Dude, started The Digital Media Dude in late 2006 as a blog, mainly, to write about new media. Then he created his first podcast, The Digital Media Dude Daily Tip now known as Digital Media Quick Tips which got picked up by iTunes in the Top 25. By late 2007, The Digital Media Dude became officially a network of shows and in early 2008, it was renamed to Pixel Heads Network.

With over 15 years of experience in the digital media industry, including gigs with NBC, Walt Disney Imagineering, Toyota and having a couple of "dot com" companies under his belt, he shares his knowledge throughout our shows.

He is married with his wife of 15 years and has 2 great sons. His hobbies include photography, videography, new media, technology, great food, great beers and just playing around with his kids.

Marcelo Lewin currently hosts 4 shows, blogs and makes presentations about new media all over, produces shows for other companies and is the "Chief Pixel Head" at Pixel Heads Network.