Doesn’t matter what you think of Obama or how you voted in this election, you have to give it to him, he knows how to use new media to get his message across.

You took the very first step and created your podcast. The podcast sounds professional, you have an RSS feed for it, you posted it to your website and even added one of those cool “RSS” feed buttons that people can subscribe to.

But wait, there is one problem, you don’t have that many (or any) subscribers. How come people are not flocking to your podcast and just subscribing to it? The content is professional, it’s what everyone wants hear (or see), but no one is knocking at your door…err…RSS feed! Why?

Marketing! Marketing! Marketing! You need to market your podcast show. It doesn’t matter how great your podcast sounds (or looks) and what great topics you cover, if you don’t market it, they shall not come! So let’s look at some ways you can market your podcast to help grown your audience.

CNET is reporting today that YouTube will be adding pre-roll and post-roll ads to the videos that users uploads to their site.

YouTube launched some great new features (perhaps new to me since I just noticed them) including:

• Video Annotations
• New Address Book
• Updated Inbox
• YouTube Insight
• YouTube Mobile

JPL is using Twitter to to relay information about the Mars Phoenix Lander to us earthlinks.

Yup! You read the title of this blog entry correctly! Here they (marketing VPs) go again. Forum One Networks found in a recent study that 33% of those polled indicated that their budget for social media marketing is $100k to over $1 million dollars (yes…$1 million…as in Dr. Evil!) Of that, 33% claimed budgets of over one million dollars.

So now your feed can’t even escape the Google Ads. Looks like starting this week, Feedburner, which is owned by Google, will begin offering the ability to embed ads in your feed that are context sensitive.

I attended Digital Hollywood (you can check out my coverage by watching the EXPOzed Podcast) and learned a lot about monetizing your content, however, it seems that most people feel the only way to monetize your digital content, that is, your web videos, podcasts, blogs, website content, etc. is to get sponsors and/or advertisers.

Check out this great Landing Page Optimization class by CKI Studios and I believe co-sponsored by Google.