Mar 2009   27

Future of TV Conference Notes Posted on 03/27/09 under Conferences, Content Delivery Network, Content Monetization, Digital Content, Digital Hollywood, Monetization, New Media, Video Distribution By Marcelo Lewin What a great conference the Future of TV in Hollywood was. I certainly learned a lot and realized that even the “big guys” are not too sure of it’s future. I was there covering it for the EXPOzed Show and got some fantastic interviews with great folks from Revision3, YouTube, Electric Farm Entertainment and even the very well known Felicia Day, of The Guild fame. These videos will be posted sometime next week at the EXPOzedShow.com. [Read The Full Story]

Oct 2008   11

Watch The Web Series Producer’s Guide Posted on 10/11/08 under Cool Videos, Monetization, New Media, Streaming, Video, Video Distribution, Web 2.0, Webcasting By Marcelo Lewin Paul Kontonis, CEO of For Your Imagination, was the host of The Web Series Producer’s Guide, which featured Brett Wilson from TubeMogul, Bill Cammack, Kirby Ferguson from Goodiebag and Marc Hustvedt from Tubefilter.tv. These guys know what they are talking about and hit every pain point we, as web producers,  go through on a daily basis. It is […] [Read The Full Story]

Sep 2008   12

How to Grow Your Podcast Audience Posted on 09/12/08 under Content Monetization, Digital Content, New Media, Podcasting, Social Networks, Video Distribution, eMarketing By Marcelo Lewin You took the very first step and created your podcast. The podcast sounds professional, you have an RSS feed for it, you posted it to your website and even added one of those cool “RSS” feed buttons that people can subscribe to. But wait, there is one problem, you don’t have that many (or any) subscribers. How come people are not flocking to your podcast and just subscribing to it? The content is professional, it’s what everyone wants hear (or see), but no one is knocking at your door…err…RSS feed! Why? Marketing! Marketing! Marketing! You need to market your podcast show. It doesn’t matter how great your podcast sounds (or looks) and what great topics you cover, if you don’t market it, they shall not come! So let’s look at some ways you can market your podcast to help grown your audience. [Read The Full Story]

Sep 2008   9

YouTube To Launch HotSpots Feature Posted on 09/9/08 under New Media, News, Video, Video Distribution, Web Analytics By Marcelo Lewin SearchEngineWatch.com is reporting that YouTube will launch a new feature called HotSpots this week that will allow video creators to monitor how viewings rise and fall within a video. [Read The Full Story]

Jul 2008   9

YouTube To Run Preroll and Postroll Ads In Your Videos Posted on 07/9/08 under Monetization, New Media, News, Social Networks, Video, Video Distribution, Web 2.0, eMarketing By Marcelo Lewin CNET is reporting today that YouTube will be adding pre-roll and post-roll ads to the videos that users uploads to their site. [Read The Full Story]

Jun 2008   26

MySpace Launches Data Availability Posted on 06/26/08 under New Media, News, Social Networks, Web 2.0, Web Development By Marcelo Lewin MySpace is launching the ability for third party developers to build applications using their API. Most of the other major Social Networks have done that already, with the most famous of all being FaceBook.com. [Read The Full Story]

Jun 2008   26

Instinctiv Knows Your Music Mood Posted on 06/26/08 under Applications, New Media, News, Web 2.0, iPhone By Marcelo Lewin TechCrunch reported today that Instinctiv, a new startup, launched today and simultaneously announced their first round of angel funding. [Read The Full Story]

Jun 2008   26

Sony To Offer Movie Service For PS3 Posted on 06/26/08 under Monetization, New Media, News, Video Distribution By Marcelo Lewin The Associated Press reported today that Sony will offer a movie download service for it’s PlayStation 3 home console this summer in the U.S. [Read The Full Story]

Jun 2008   25

American Airlines To Test In-Flight Web Access Posted on 06/25/08 under Content Monetization, Digital Content, Monetization, New Media, News By Marcelo Lewin NAB 365 is reporting that American Airlines will let their customers test in-flight internet access on two flights beginning today for free (just for the testing period). [Read The Full Story]

Jun 2008   4

YouTube Launches New Features Posted on 06/4/08 under Digital Content, New Media, Social Networks, Streaming, Video Distribution, eMarketing By Marcelo Lewin YouTube launched some great new features (perhaps new to me since I just noticed them) including: Video Annotations New Address Book Updated Inbox YouTube Insight YouTube Mobile [Read The Full Story]

Jun 2008   3

Video Network Veoh Raises $30 Million Posted on 06/3/08 under Content Monetization, New Media, News, Opinion, Start ups, Video Distribution By Marcelo Lewin If anyone tells you we are not going through another .com era, tell them about Twitter getting a valuation of $100 million without a business plan (or any way to really monetize their service) and Veoh now getting another $30 million in funding, bringing it’s total funding to a whopping $70 million. [Read The Full Story]

Jun 2008   3

Mars Is Twittering! Posted on 06/3/08 under New Media, Opinion, SEO, Social Networks, eMarketing By Marcelo Lewin JPL is using Twitter to to relay information about the Mars Phoenix Lander to us earthlinks. [Read The Full Story]

Jun 2008   3

$100K For Social Media Marketing? Say what? Posted on 06/3/08 under New Media, SEO, Social Networks, eMarketing By Marcelo Lewin Yup! You read the title of this blog entry correctly! Here they (marketing VPs) go again. Forum One Networks found in a recent study that 33% of those polled indicated that their budget for social media marketing is $100k to over $1 million dollars (yes…$1 million…as in Dr. Evil!) Of that, 33% claimed budgets of over one million dollars. [Read The Full Story]

Jun 2008   2

Adsense For FeedBurner Feeds Posted on 06/2/08 under Digital Content, Google, Monetization, New Media, News, eMarketing By Marcelo Lewin So now your feed can’t even escape the Google Ads. Looks like starting this week, Feedburner, which is owned by Google, will begin offering the ability to embed ads in your feed that are context sensitive. [Read The Full Story]

May 2008   21

Netflix Unveils Set-top Player For Streaming Movies - Only $99! Posted on 05/21/08 under Cool Apps, HD, New Media, Streaming, Video, Video Distribution By Marcelo Lewin Macworld reported today that Netflix has partnered with a company called Roku to bring a set-top box that will allow you to stream any movie that Netflix offers in their “instant” service. [Read The Full Story]

May 2008   15

Wirecast 3.0 from Vara Software - Webcast On The Cheap Posted on 05/15/08 under Cool Apps, Green Screen, New Media, Podcasting, Production, Quicktime, Screencasting, Video, Video Distribution, Webcasting By Marcelo Lewin Are you or your company looking for a solution to webcast your next product introduction, news item or whatever else you want to communicate to the public? Check out Wirecast from Vara Software. [Read The Full Story]

Jan 2008   6

CES Coverage: JVC adds iPod dock to HDTVs Posted on 01/6/08 under CES, HDTV, New Media, iPod By Marcelo Lewin JVC launched 4 new LCD HD TVs at CES with added iPod docks to their new LCD TVs so that users of iPods can easily hook up their iPods to the TV to watch their stored media. [Read The Full Story]