Doesn’t matter what you think of Obama or how you voted in this election, you have to give it to him, he knows how to use new media to get his message across.

You took the very first step and created your podcast. The podcast sounds professional, you have an RSS feed for it, you posted it to your website and even added one of those cool “RSS” feed buttons that people can subscribe to.

But wait, there is one problem, you don’t have that many (or any) subscribers. How come people are not flocking to your podcast and just subscribing to it? The content is professional, it’s what everyone wants hear (or see), but no one is knocking at your door…err…RSS feed! Why?

Marketing! Marketing! Marketing! You need to market your podcast show. It doesn’t matter how great your podcast sounds (or looks) and what great topics you cover, if you don’t market it, they shall not come! So let’s look at some ways you can market your podcast to help grown your audience.

I attended Digital Hollywood (you can check out my coverage by watching the EXPOzed Podcast) and learned a lot about monetizing your content, however, it seems that most people feel the only way to monetize your digital content, that is, your web videos, podcasts, blogs, website content, etc. is to get sponsors and/or advertisers.

Are you or your company looking for a solution to webcast your next product introduction, news item or whatever else you want to communicate to the public? Check out Wirecast from Vara Software.

eMarketer released a report today stating that the podcast audience for 2007 was 18.5 million with 6.5 million of those being active (downloading one or more podcasts weekly).

The outlook is for 2012 is that the podcast audience will reach 65 million with 25 million of those being active as described above!

The Digital Media Dude (me) will be there and I will be bringing all the cool vendors, happenings and the show floor action directly to you via The Digital Media Dude EXPOzed podcast.

Yes! I’m jazzed! My TDMD Daily Tip Podcast has been accepted to iTunes. You can subscribe to it here:

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=267060045

Ok, so I don’t like to boast (often), but I have to now.  I was doing my typical Google search for The Digital Media Dude to see who’s talking about me, and came up on this post by the TrainingZone.co.uk. 

I had the pleasure of attending the 2007 New Media and Podcast Expo in Ontario, CA.   The show goes on for 3 days, Friday, Saturday and Sunday, September 28, 29 and 30.   I attended all the class sessions on Friday and tomorrow, Saturday, I will be back video taping the entire show floor, including interviewing all of the vendors there.

What a fantastic conference! The Adobe CS3 conference was a two day (June 19 and June 20) networking, product immersion and just plain old fun “experience” for only $199; can’t beat that!

That price not only included a bunch of classes and networking opportunities, but also a fantastic dinner on the first day (I mean shrimp, prime rib, Chinese food and even an open hosted bar).

There were plenty of networking opportunities as well, including the lunches and dinners, the get-togethers after the days ended and a bird-of-a-feather meeting.

Pre-conference Sessions
The conference started with a “Pre-Conference Session”. There were 5 sessions to choose from, including Rich Internet Application for Developers, Video, Management/IT, Photographers and Print Service Providers.

During a video taping session I had in the studio the other day, after transferring my files from my Adobe OnLocation Project to my editing machine (I’ll blog about my workflow…which I think was great in a later blog) I noticed that some of my .avi files contained some clicks and pops. I’m not sure if this was caused due to the Microphone I had (it never did that before) or if it was something in the way onLocation captured the videos. (I need to do more research and will report my findings).

Regardless, instead of recapturing all of my video again (I also captured to tape at the same time as to hard drive), I decided to do some clean up on the audio of the video using Adobe Audition. Read on below to see my workflow:

Let’s start by creating your project in Premiere Pro 2 and then doing your rough edit. Below is my sample project that I already created and did a rough edit on.

Once you are done with your rough edit and want to do some sound cleanup, identify your offending clip and ALT + Click on your offensive audio click to “unlink it” from your video. Then Right click on the audio click and select “Edit in Adobe Audition”.

Wow! It’s amazing. I was given a new project. The VP of Operations came up to me and told me he wants to webcast a presentation live to over 1000 of our Trade Partners where I work. I’m said “Sure. We can do that.” Then I hung up the phone and started my research.

Boy, I had no clue what I got myself into. It’s a pretty complicated thing to do (with less then 5 weeks to do it in with NAB in the middle of it!).

Anyhow. I started my research on Google, of course! I love Google…Anyhow…Keep your focus Marcelo. So I started with Akamai to see what they have to offer.

They in turn put me in charge with 2 of their partner companies. Multicast and OnStream Media. I spoke with Multicast and the guy there (Chuck I think was his name) really helped me get educated on this process. Here is a short breakdown of what it takes to webcast:

Did you get to attend the Adobe webcast on Tuesday, March 27th at 12:30pm PST? If you didn’t here is the deal. Adobe introduced 4 new “Suites” of products: Adobe CS3 Deisgn Premium, Adobe CS3 Web Premium, Adobe CS3 Production Premium and Adobe CS3 Master Collection

The Design Premium now includes: InDesign CS3, Flash Professional CS3, Photoshop CS3, Illustrator CS3, Dreamweaver CS3 and Acrobat 8 Professional.