You took the very first step and created your podcast. The podcast sounds professional, you have an RSS feed for it, you posted it to your website and even added one of those cool “RSS” feed buttons that people can subscribe to.

But wait, there is one problem, you don’t have that many (or any) subscribers. How come people are not flocking to your podcast and just subscribing to it? The content is professional, it’s what everyone wants hear (or see), but no one is knocking at your door…err…RSS feed! Why?

Marketing! Marketing! Marketing! You need to market your podcast show. It doesn’t matter how great your podcast sounds (or looks) and what great topics you cover, if you don’t market it, they shall not come! So let’s look at some ways you can market your podcast to help grown your audience.

PaidContent.org is reporting that Flickr, which is owned by Yahoo, partnered with Getty Images to sell photographs from “hand selected” users of Flickr.

CNET is reporting today that YouTube will be adding pre-roll and post-roll ads to the videos that users uploads to their site.

MySpace is launching the ability for third party developers to build applications using their API. Most of the other major Social Networks have done that already, with the most famous of all being FaceBook.com.

YouTube launched some great new features (perhaps new to me since I just noticed them) including:

• Video Annotations
• New Address Book
• Updated Inbox
• YouTube Insight
• YouTube Mobile

JPL is using Twitter to to relay information about the Mars Phoenix Lander to us earthlinks.

Yup! You read the title of this blog entry correctly! Here they (marketing VPs) go again. Forum One Networks found in a recent study that 33% of those polled indicated that their budget for social media marketing is $100k to over $1 million dollars (yes…$1 million…as in Dr. Evil!) Of that, 33% claimed budgets of over one million dollars.

I was reading a very interesting article on TechCrunch about Facebook becoming the next Microsoft (as in OS).

If you spend a lot of time on Facebook (not that I do!), you might want to think about getting compensated for it. A new application on Facebook called URTurn wants to compensate you for your time spent on social networks.

CNET News reported today that Twitter closed $15 million in series B funding with an $80 million dollar valuation and yet, has absolutely no business plan and no way of monetizing what they are doing (at least that they have made public).

If you haven’t yet checked out the social network browser Flock, you must do so immediately, especially if you are a social network junkie (or, like me, use social networks for your day to day business development).
Head on now (why are you still here?) to Flock.com and download the browser for your platform.
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Techcrunch.com reported today that Facebook will redesign it’s profile pages with a cleaner design.

I attended Digital Hollywood (you can check out my coverage by watching the EXPOzed Podcast) and learned a lot about monetizing your content, however, it seems that most people feel the only way to monetize your digital content, that is, your web videos, podcasts, blogs, website content, etc. is to get sponsors and/or advertisers.

Steven Spielberg, Harrsion Ford, George Lucas where on Seesmic promoting their new movie, Indiana Jones.

YouTube is now offering a new demographics section in their Insight analytics for YouTube. Log into YouTube.com, click on “my account” and under Performance and Data Tools, click on YouTube Insight.

I ran into an amazing website called Sprout (they just got $5 million second round) which allows you to build Flash widgets easily using the sproutbuilder.com You don’t even have to create an account, you just click on “Get started” and you are off creating these widgets.

If you use social networks for business, then you need to check out Sometrics, a startup that gives you analytics for your social networks.

So I checked my LinkedIn profile this morning and wow! They completely redesigned their website.